Re-brand, Re-do

Early this year Tropicana & Pepsi Cola gave their branding an overhaul in, what I can only assume was, an attempt to update & streamline their image. After much outcry, Tropicana is dropping their re-branding efforts. According to a statement in the New York Times, “[Tropicana] underestimated the deep emotional bond” [consumers] had with the original packaging." Personally, I thought the makeover was a nice change, but I've always been a fan of the sadly defunct Good Flow & Simply Orange, so I guess my vote doesn't count.


In my mind, all of the problems lie with Pepsi's new face. Countless comparisons have been drawn between the cola's new logo & the Obama campaign logo. Slate goes as far as to dub Barack "The Pepsi Candidate." Fine tuned cynicism leads me to believe that this is a thinly veiled effort to jump on the change bandwagon & subliminally ride the coattails of the new administration to the bank. Or maybe I spent a little bit too much time listening to my dad spin anti-establishment conspiracy theories. It's got to be the former. Right?

Obamafication aside, thanks to Lawrence Yang's ad hack floating around the internet, this is all I see when I look at a Pepsi can.

Images from top, dontdrinkthekoolaidblog.com, coreymullane.com, blowatlife.blogspot.com